Course: PRA460 / Resource Type: Book / Subject: Advertising media planning / Pivot Field: Book - HKSYU Course Resources Search Results

Start Over Course PRA460 Resource Type Book Subject Advertising media planning Pivot Field Book

1. The media handbook: a complete guide to advertising media selection, planning, research, and buying

book cover

Katz, Helen E.,

New York, NY : Routledge, 2025.

JOUR232

PRA460

2. The media handbook: a complete guide to advertising media selection, planning, research, and buying

book cover

Katz, Helen E.,

New York : Routledge, 2022

PRA460