Course: JOUR232 / Resource Type: Book / Subject: Marketing channels / Pivot Field: Book - HKSYU Course Resources Search Results

Start Over Course JOUR232 Resource Type Book Subject Marketing channels Pivot Field Book

1. The media handbook: a complete guide to advertising media selection, planning, research, and buying

book cover

Katz, Helen E.,

New York, NY : Routledge, 2025.

JOUR232

PRA460